Our Services

Experience Design (XD)

One of the first things that we do at Advanced Techniques is meet with our clients to design the experience and ascertain how augmented reality (AR) is going to best enhance the event or show. We delve deep to understand the current branding and marketing efforts already in play so that we can best integrate AR into the existing touchpoint landscape. We discuss campaign awareness, technical considerations, social media initiatives, print collateral, and other physical mediums. As we strive to be a valued team member, we take the initiative to reach out to each relevant department, vendor, and partner. We pay close attention to the user journey and begin to conceptualize the storyboard for digital media. The best thing is that we work with what our clients have and step in where needed. We have partners stretching far and wide in the event world and can help provide an element in the experience that is required.

Campaign Management

Our team works closely with the client to make sure the campaign is a success from start to finish.  We will provide production timelines and completely manage the project so that logistical guesswork is completely removed from the process. We help with e-marketing efforts, PR announcements, and engagement strategies.

Whether our team members are onsite during the event or are back at our office, we treat your campaign with the attentiveness it deserves. We provide analytics before, during, and after as to experience component views and click-throughs. After the campaign, we will circle back with the client to gain feedback and discuss potential opportunities for improvement.

Creative Design

Our team of graphic designers and visual effects specialists produce visually striking elements that are sure to engage your target audience. Our multi-media approach combines 3D-modeling, graphical imagery, and video to deliver your message in the best format possible. From pre-visualization to proofs and rendering, our artists strive to intersect our client’s vision with reality. (Or should we say augmented reality?)

Consulting

Does your organization already use AR but need ideas on how to unleash its potential? Do you need to integrate AR into an existing app?

One of the things that we pride ourselves in is that we truly believe in finding the right solution for our clients every time. That means that we choose the best AR platform for the campaign, whether it’s with the Aardvark app or not. We call it being “platform agnostic,” and it guarantees that as new features are added to the overall fabric of the augmented reality universe, our team is ready to sit down and weigh the options with our clients. We especially understand the dynamics and challenges posed by the events and conventions market. We can guide our clients from adding extra revenues by including AR in existing sponsorship packages, gaining feedback, bolstering attendance, and VIP networking events.

How does it work?

Do you want to include augmented reality into your company’s technical marketing efforts, but are not sure how to do it in an effective way? Maybe you would like to reward your customers with exclusive content or discounts, or maybe you would like to add a gamification element to your trade show or event.

Each “Aura” or AR experience starts with a “trigger image” that will be scanned by the device via the AR app. From big to small, as long as the customer/attendee can frame the full image or object within their device’s viewfinder, the app will be able to scan and begin to “augment” the image. From there, the digital experience and interactivity can begin.

Here are a few examples of how it can be done: